Claudia Milliron, Senior Market Research Manager at Kinetico Incorporated, joined the water treatment industry in 2005 after graduating with an MBA from Case Western Reserve University in Cleveland, Ohio. Claudia loves playing with numbers and firmly believes in the value of research and data to make educated, logical decisions. Using effective research tactics, Claudia helps uncover information used for competitive analysis, marketing segmentation and other corporate decisions. Her expertise in quantitative and qualitative research has been put to use when serving as the chair of the WQA Market Research Committee and when participating in numerous task forces. She also serves as the chair of the WQA Thrive Advisory Council.