Registration is open for the 2024 WQA Convention & Exposition. Advance pricing ends December 5th.

Dale Filhaber

Dataman Group President Dale “DataDale” Filhaber has been teaching Water Quality Dealers how to improve their marketing for over 36 years. Dataman Group was founded in 1981 and has provided thousands of clients across the country with marketing lists for direct mail, telemarketing and email. Dale is Past-President of the Florida Direct Marketing Association and has been active in the Direct Marketing Industry for many years. She lectures at many local colleges, industry and marketing events including the Direct Marketing Association, the Florida Association of Non-Profits, American Marketing Association, The International Cremation, Cemetery & Funeral Association and is a well known speaker at many Water Quality Association events. She has published several books about marketing and lead generation, numerous articles about Marketing in the Home Industry and is the author of "Pure Water Profits", a popular blog for the Water Community. At this year's WQA, DataDale will be releasing her 4th book on lead generation, specially targeted to the water quality industry, "Lead Generation for Water Dealers".



10 Marketing Strategies for Tomorrow

9:00 AM - 9:50 AM

Location: 202

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