Business Boot Camp
One day at Boot Camp gives you exclusive, intensive, personal training to help you Seize the Momentum with new marketing and financial tools.
Monday, April 17 | 8:00 a.m. – 4:00 p.m. | additional fee applies
Join Your Peers
Water Treatment Dealers
Business Managers
Marketing Staff
SEIZE THE MOMENTUM
WQA’s Business Boot Camp is a day set aside for dealers to step away from working in their business to work on their business. Get access to rich interactive content focused on marketing and finance. Learn critical business skills you can use upon your return to work. Hear from experts in the field while learning from those beside you in the trenches.
WQA Business Boot Camp 2023
Morning Sessions:
Boosting Your Business With High Standards – Want to take your business to the next level without purchasing any new equipment, hiring additional staff or launching a new marketing campaign? Develop high ethical standards that customers can trust. By learning, applying and promoting WQA’s Code of Ethics, member companies stand out from the competition simply by always doing the right thing.
Comprehensive Marketing – Are you missing the big picture?
Don’t let the array of social media tools and advanced marketing technology distract you from the tried and true: A fundamental approach to marketing drives impact and aligns your team. This session will detail how owners, sales representatives, and everyone in between can work together to build a marketing plan that informs your community that you are their resource for better water.
Marketing Benchmarks –Tracking your path to new customers
When companies set and track marketing benchmarks, they too often focus on symptoms instead of underlying challenges. This session will teach you what to measure, how to measure, and how to use that information to make strategic decisions to maximize your return on investment. Do you know how many leads are coming in, where they are coming from and what happens to them? What is your cost per lead? The answers may surprise you.
Financial Data Points –Is your money working for you? Understanding the financial data.
The measure of a company’s health is found in its financial data. We will detail the top financial data points that every business should use to guide the profitability and future of their business. Whether you are the owner or office manager or even if you outsource your accounting needs, you must understand how the process works. No one should be in the dark regarding the finances of their business.
Luncheon Keynote:
“Why we are Here: PFAS, DuPont and the Future of Clean Drinking Water”
At lunch time, we’ll pop in on the PFAS Symposium to share a meal and hear from keynote speaker Robert Bilott, an attorney, author and environmental advocate whose 20-year environmental lawsuit against DuPont exposed what has been called the worst case of corporate coverup and environmental contamination in modern history.
Afternoon Working Session:
Choose one of the sessions below to dive deeper and walk away with deliverables for immediate impact:
- Financial Health Check: Using your own data, learn how to manage your business’s finances. This working session will give you the knowledge needed to measure and manage the financial health of your business. You will analyze your data by working with templates and plug-and-play worksheets.
- Marketing Plan: Create a marketing calendar for your organization. By planning the type of marketing, along with frequency and investment, you will be able to track your progress and determine measurable outcomes for ROI.
Amanda Crangle
Amanda Crangle founded Lamplight Digital Media with the purpose of providing water treatment companies a way to profitably grow their dealerships using digital marketing. The team at Lamplight Digital has worked with more than 100 water treatment dealerships spanning North America, managed multiple millions of dollars in ad spend, and performed over 2,000 scientific split tests on websites for their clients. Amanda intimately knows the water industry as she has worked in a dealership as a sales rep and as a general manager.
Dustin Martin
Dustin Martin is Controller at Martin Water Company. A graduate of Kutztown University, he earned a CPA license and performed audits for a regional public accounting firm for six years before leaving public accounting to join Martin Water in 2019. He serves on the leadership team at his church and enjoys mentoring others. In his free time, he enjoys spending time with family, sitting around campfires, watching sports and traveling.
Mike McGowan, MWS
Mike McGowan is a third-generation Independent Water Conditioning dealer in Mankato, MN. Mike served many years on the Minnesota WQA’s Board of Directors, twice serving as President, and he has served two terms as Water Conditioning member of the Minnesota Plumbing Board. Mike serves on WQA’s Board of Directors.
Kim Redden, MWS, MPH
Kim Redden holds a Bachelor’s in Chemistry from North Central College and a Master of Public Health from Elmhurst College. Kim started her career in the water treatment industry in 2013 and brings a huge passion for the opportunities for the industry. She is in Sales for Pentair Water Treatment Products where she works with OEM/Distributors and Dealers. She previously held positions including Foundation Relations & Research Manager at the Water Quality Research Foundation and in prior years as an Associate Advisor with the Water Quality Association. She chairs the WQA Ethics Communications Task Force.
Lisa Stich
Lisa Stich is Marketing Manager for Watts Water Technologies. She has more than 20 years of experience in the water treatment industry and leading global marketing initiatives for both large and small B2B and B2C brands. Today, she leads integrated marketing campaign and demand generation efforts for Watts Water Technologies’ water quality platforms.
Candice Wentling, MWS
Candice Wentling is the Director of Certified Action, a business advisement and training company, where she has been conducting sales training, field coaching, and leadership support for the last 16 years. Within the water treatment industry, Candice has extensive experience working with dealers and manufacturers. She is an active committee member of the Water Quality Association as well as a board member of the EWQA. She has been honored with the EWQA Distinguished Service Award and the WQA Award of Merit.
In addition to your new business skills, you’ll take home a financial health plan or a marketing plan that you design in one of these two afternoon sessions:
- Financial Health Check: Using your own data, learn how to manage your business’s finances. This working session will give you the knowledge needed to measure and manage the financial health of your business. You will analyze your data by working with templates and plug-and-play worksheets.
- Marketing Plan: Create a marketing calendar for your organization. By planning the type of marketing, along with frequency and investment, you will be able to track your progress and determine measurable outcomes for ROI.
Come a day early and Seize the Momentum at WQA Business Boot Camp!
WQA Member
Standard Pricing – 2/9 – 4/16: $405
Show Week Pricing – 4/17 – 4/20: $445
Non-Member
Standard Pricing – 2/9 – 4/16: $560
Show Week Pricing – 4/17 – 4/20: $605
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Plan Your Day:
Morning Sessions:
Boosting Your Business With High Standards – Want to take your business to the next level without purchasing any new equipment, hiring additional staff or launching a new marketing campaign? Develop high ethical standards that customers can trust. By learning, applying and promoting WQA’s Code of Ethics, member companies stand out from the competition simply by always doing the right thing.
Comprehensive Marketing – Are you missing the big picture?
Don’t let the array of social media tools and advanced marketing technology distract you from the tried and true: A fundamental approach to marketing drives impact and aligns your team. This session will detail how owners, sales representatives, and everyone in between can work together to build a marketing plan that informs your community that you are their resource for better water.
Marketing Benchmarks –Tracking your path to new customers
When companies set and track marketing benchmarks, they too often focus on symptoms instead of underlying challenges. This session will teach you what to measure, how to measure, and how to use that information to make strategic decisions to maximize your return on investment. Do you know how many leads are coming in, where they are coming from and what happens to them? What is your cost per lead? The answers may surprise you.
Financial Data Points –Is your money working for you? Understanding the financial data.
The measure of a company’s health is found in its financial data. We will detail the top financial data points that every business should use to guide the profitability and future of their business. Whether you are the owner or office manager or even if you outsource your accounting needs, you must understand how the process works. No one should be in the dark regarding the finances of their business.
Luncheon Keynote:
“Why we are Here: PFAS, DuPont and the Future of Clean Drinking Water”
At lunch time, we’ll pop in on the PFAS Symposium to share a meal and hear from keynote speaker Robert Bilott, an attorney, author and environmental advocate whose 20-year environmental lawsuit against DuPont exposed what has been called the worst case of corporate coverup and environmental contamination in modern history.
Afternoon Working Session:
Choose one of the sessions below to dive deeper and walk away with deliverables for immediate impact:
- Financial Health Check: Using your own data, learn how to manage your business’s finances. This working session will give you the knowledge needed to measure and manage the financial health of your business. You will analyze your data by working with templates and plug-and-play worksheets.
- Marketing Plan: Create a marketing calendar for your organization. By planning the type of marketing, along with frequency and investment, you will be able to track your progress and determine measurable outcomes for ROI.
Learn From Experts:
Amanda Crangle
Amanda Crangle founded Lamplight Digital Media with the purpose of providing water treatment companies a way to profitably grow their dealerships using digital marketing. The team at Lamplight Digital has worked with more than 100 water treatment dealerships spanning North America, managed multiple millions of dollars in ad spend, and performed over 2,000 scientific split tests on websites for their clients. Amanda intimately knows the water industry as she has worked in a dealership as a sales rep and as a general manager.
Dustin Martin
Dustin Martin is Controller at Martin Water Company. A graduate of Kutztown University, he earned a CPA license and performed audits for a regional public accounting firm for six years before leaving public accounting to join Martin Water in 2019. He serves on the leadership team at his church and enjoys mentoring others. In his free time, he enjoys spending time with family, sitting around campfires, watching sports and traveling.
Mike McGowan, MWS
Mike McGowan is a third-generation Independent Water Conditioning dealer in Mankato, MN. Mike served many years on the Minnesota WQA’s Board of Directors, twice serving as President, and he has served two terms as Water Conditioning member of the Minnesota Plumbing Board. Mike serves on WQA’s Board of Directors.
Kim Redden, MWS, MPH
Kim Redden holds a Bachelor’s in Chemistry from North Central College and a Master of Public Health from Elmhurst College. Kim started her career in the water treatment industry in 2013 and brings a huge passion for the opportunities for the industry. She is in Sales for Pentair Water Treatment Products where she works with OEM/Distributors and Dealers. She previously held positions including Foundation Relations & Research Manager at the Water Quality Research Foundation and in prior years as an Associate Advisor with the Water Quality Association. She chairs the WQA Ethics Communications Task Force.
Lisa Stich
Lisa Stich is Marketing Manager for Watts Water Technologies. She has more than 20 years of experience in the water treatment industry and leading global marketing initiatives for both large and small B2B and B2C brands. Today, she leads integrated marketing campaign and demand generation efforts for Watts Water Technologies’ water quality platforms.
Candice Wentling, MWS
Candice Wentling is the Director of Certified Action, a business advisement and training company, where she has been conducting sales training, field coaching, and leadership support for the last 16 years. Within the water treatment industry, Candice has extensive experience working with dealers and manufacturers. She is an active committee member of the Water Quality Association as well as a board member of the EWQA. She has been honored with the EWQA Distinguished Service Award and the WQA Award of Merit.
Takeaways:
In addition to your new business skills, you’ll take home a financial health plan or a marketing plan that you design in one of these two afternoon sessions:
- Financial Health Check: Using your own data, learn how to manage your business’s finances. This working session will give you the knowledge needed to measure and manage the financial health of your business. You will analyze your data by working with templates and plug-and-play worksheets.
- Marketing Plan: Create a marketing calendar for your organization. By planning the type of marketing, along with frequency and investment, you will be able to track your progress and determine measurable outcomes for ROI.
Pricing:
Come a day early and Seize the Momentum at WQA Business Boot Camp!
WQA Member
Standard Pricing – 2/9 – 4/16: $405
Show Week Pricing – 4/17 – 4/20: $445
Non-Member
Standard Pricing – 2/9 – 4/16: $560
Show Week Pricing – 4/17 – 4/20: $605
THANK YOU TO OUR SPONSORS
Business Boot Camp
Join us for the 2023 WQA Business Boot Camp and take your business to the next level